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C Wire is the agentic buying operating system turning strategy into impact. We help advertisers and agencies achieve measurable outcomes on the trusted internet without relying on cookies, user identifiers, or opaque black-box systems. C Wire turns the trusted web into a decisionable environment by combining trusted publisher inventory, contextual and creative intelligence, and an AI-native execution layer. Instead of manual optimization and identity workarounds, campaigns are activated through system-driven decisions that prioritize relevance, performance, and transparency. Our platform integrates directly into existing programmatic workflows, allowing buyers to create and activate curated deals or as a managed service with our own bidder. Media buyers can now access additional decision signals, and scale reach across all browsers, including Safari and Firefox, while maintaining full visibility into where and how ads are delivered. Built privacy-first by design, C Wire does not use user identifiers and only shares proprietary contextual signals through controlled deal environments. Outcome-driven advertising. Trusted supply. No identifiers.

C Wire Questions

The C Wire annual revenue was $50 million in 2026.

Rui de Freitas is the Co-Founder and CEO of C Wire.

17 people are employed at C Wire.

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