C Squared E Information

C Squared E Advisory helps leaders of B2B software, SaaS and technology businesses make high-stakes growth decisions with greater clarity—and develop and execute the strategies that follow. Companies often engage C Squared E when they need an independent, evidence-based perspective on questions such as where to grow, which markets and customer segments to prioritize, how to position and take products to market, whether to build, acquire or partner, how AI should affect their strategy, or where to take the business next. The firm’s work is concentrated in four areas: • Market and Customer Intelligence • Go-to-Market Strategy and Execution • Corporate Development and M&A • GTM Organization Assessment and Alignment Engagements typically combine customer and market research, competitive intelligence, strategic analysis and senior advisory support. The objective is not simply to produce research or recommendations. C Squared E helps leadership teams turn market evidence into decisions, decisions into strategy, and strategy into action. Founded in 2008, C Squared E has completed 100+ engagements with 50+ clients, including Fortune 500 companies and VC- and PE-backed software and technology businesses. Engagements have spanned markets including supply chain technology, healthcare IT, cybersecurity, AI, automation and other B2B software categories. Clients work directly with the firm’s principal, bringing senior involvement and continuity from the initial question through recommendations and, when needed, implementation.