By The Glass Consulting Information

By The Glass is a boutique consultancy specialising in the business side of drinks. With over 14 years experience in the Drinks Industry, the business was founded by Tom Appleton after identifying a gap in the market for tailored advice on how to launch and grow beer, wine, spirits & non-alcoholic drinks brands both at home in Australia and abroad. Working with anyone from local manufacturers launching their first product into bars & bottle shops, to on trade hospitality groups all the way through to global FMCG giants, By The Glass Consulting works hand in hand with you to navigate the complexities of commercialising a beverage portfolio. By The Glass – Specialities: - Go to Market Strategies: Development & Execution - Business Planning & Ongoing Performance Management - Contract & Tender Negotiations: Servicing both Brand & Venue needs - Production, Manufacturing & Warehousing Agreements - Distribution Partnerships: Selection & Management - Product Lifecycle & Innovation Planning - Events & Sponsorship: Strategy & Execution - Distribution & Ranging Negotiations: On & Off Trade - Building Brand Advocacy Through Ambassadors & Trade Partnerships - Premiumisation and Luxury Brand Execution Standards - Sales Capability: Team Based & One-To-One Coaching By The Glass Consulting is available for one off engagements and longer-term projects so if you’re in the beverage industry and need a business partner who will enable better commercial decision making to drive results, we’d love to hear from you. hello.btgconsulting@gmail.com