BY JOHNNY. Competitors

Emerging in 2006 as a womenswear brand created for a mother and daughter to shop together, Forever New has expanded at a rapid rate to trade globally in 300 stores across 10 countries around the globe. This unique brand proposition forms the core of our business, we design fashion that can be worn across multiple age groups, always adding our own perspective on trends to create something uniquely Forever New. We are dedicated to ‘making it her moment’ with fashion that makes her feel beautiful and confident, no matter what she’s doing; celebrating a milestone, graduation ceremony, first date, job interview, travelling, or just heading into the office, Forever New makes every moment special. Our teams in head office, our retail stores, and our distribution centre combine to make Forever New what it is today. We know that our success is not only built on our sophisticated product offering and dynamic business model but, on the energy, talent, and passion of our dedicated team who work collaboratively to achieve excellence in everything they do.

Where timeless luxury meets modern elegance. In 1981 Karen Millen invested £100 in one thousand metres of cotton and began creating sleek white shirts for her friends. Today we are well established premium brand dedicated to high quality, flattering fit and scrupulous attention to design detail. Led by craftsmanship, design and attention to detail, Karen Millen makes clothes for the modern woman. Think elevated basics to timeless, investment pieces, always with quality at our core.

Named after a Betty Davis song, Nasty Gal is a fashion brand rooted in old-school rock ’n roll and the thrill of the vintage chase. We’re grounded by where we come from: inspired by the past, living in the moment to bring style into the future. While we're rooted in California, we live globally online. Our headquarters are based in Downtown LA and Manchester, UK. We’re here for the girl in progress: She’s uninhibited, unfinished, and changing the world by simply being herself. We may be rooted in Los Angeles, but we live everywhere online. Our two head office locations are suited in Downtown LA and Manchester's Northern Quarter (UK).