Buzz 3D Information

Buzz 3D operates across two specialist domains: Retail Innovation Testing – helping retailers, FMCG brands and shopper research teams create, evaluate and refine significantly more merchandising, pricing, assortment and promotional concepts before rollout. Pharmaceutical Human Factors Studies – Since 2021, the platform has supported more than 100 pharmaceutical packaging studies. We transform production-ready packaging artwork into interactive virtual packs that accelerate formative Human Factors evaluation, Label Comprehension and Packaging Evaluation studies before physical prototyping. Whether you're rolling out new shelf concepts into stores or preparing Human Factors studies for vulnerable patients nationwide, teams are under pressure to make better decisions, faster. Yet many category, merchandising, pricing, assortment and Human Factors decisions still pass through multiple disconnected systems before they can be explored, evaluated and refined. Each handoff adds cost, delay and complexity, limiting the number of ideas organisations can realistically investigate. Buzz 3D reduces - and in some cases eliminates - this workflow friction, bringing speed, scale and lower cost to a traditionally slow and expensive development process. Our platform combines virtual carton assembly, planogram creation, retail simulation, shopper validation and behavioural data capture within a single workflow, helping retailers, FMCG brands and research teams create, test and refine more concepts before rollout. Interactive planograms and retail simulations can be generated from raw shelf data in minutes, embedded directly into online surveys, and used to capture real shopper behaviour alongside traditional survey responses. Human Factors packaging studies can be accommodated by our specialist team and presented in our dedicated 3D packaging viewer within a single working day, supporting moderator-led formative evaluation. Free your teams - no more physical mock-ups. Ever.