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For more than 60 years, Buyer, a family-owned, privately held recruitment marketing agency, has helped organizations solve complex talent acquisition challenges through strategic marketing, employer branding, and technology-driven innovation. We partner with employers to build stronger talent pipelines by integrating strategy, creative, media, analytics, and proprietary recruitment technology into one holistic solution. Our expertise spans employer branding, career site development, recruitment advertising, programmatic media, search engine optimization (SEO), AI search optimization (AEO), SEM, social media, content marketing, recruitment CRM, and robust source analytics. At Buyer, we believe recruitment marketing should be measurable, transparent, flexible, proactive, and performance-driven. Every strategy is backed by data, continuous optimization, and a commitment to delivering real business outcomes by improving talent visibility, strengthening employer brands, and maximizing recruitment marketing ROI. From building employer brands and high-performing career sites to optimizing job discoverability across search engines and AI platforms, diversifying recruitment media strategies, negotiating media investments, and providing executive-level strategic guidance and oversight, Buyer delivers customized solutions that help organizations attract the right talent in an increasingly competitive hiring landscape. Innovation has always been at the core of who we are. We don't simply adapt to what's next, we help shape it.

Buyer Questions

The Buyer annual revenue was $15.1 million in 2026.

Colleen Kelly is the VP Digital Media Solutions and Analytics of Buyer.

87 people are employed at Buyer.

Buyer is based in Needham, Massachusetts.

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