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We source our products from all over the world, providing you with the best magical effects available anywhere. We hold stock of many items, playing cards, custom decks, books and even some stage illusions. We would like to think our customer service is the best in the industry, backed up by our Price Promise and 366 day return policy, yes 366 whole days! Peter, our esteemed leader, started out as a Blue Coat entertainer for Haven holidays at the young age of 17, going on to work for Butlins at Bognor Regis and Minehead. He is now an online entrepreneur, with online sales in the Millions. It's this experience that puts us in the strong position of being able to provide you with amazing products at amazing prices. About Us