Founded by George Lucas in 1975, ILM creates iconic moments that inspire the imagination. Home of Lighter Darker: The ILM Podcast. Subscribe wherever you get your podcasts.
Since 1975, Industrial Light & Magic (ILM) has set the standard for visual effects, creating some of the most stunning images in the history of film. At the forefront of the digital revolution, ILM continues to break new ground in the field not only in visual effects but now virtual reality, augmented reality, immersive entertainment, and virtual production.
ILM is the leading effects facility in the world, with studios located in San Francisco, Vancouver, London, Sydney, and Mumbai. The company serves the motion picture, television, streaming, commercial production, and attraction industries. ILM has created visual effects for over 500 feature films and television shows.
MUJI was founded in 1980. Its origin was a thorough rationalization of the manufacturing process with an eye to creating simple, low-cost, good quality products. Specifically, we reexamined products through three lenses: material selection, inspection process and simplification of packaging. For instance, if you omit the bleaching process for pulp, the resulting paper is light beige in color.
MUJI used this paper for its packaging and labels. The ensuing products are remarkably pure and fresh. In notable contrast to the prevailing over-embellished products in the marketplace, MUJI's products both won great appreciation and sent shock waves not only through Japan but across the entire world.
Mujirushi Ryohin, MUJI in Japanese, translates as "no-brand quality goods."
MUJI's goal is to give customers a rational satisfaction, expressed not with,
"This is what I really want" but with "This will do." "This is what I really want" expresses both faint egoism and discord while "This will do" expresses conciliatory reasoning.
We have been credited with being "resource-saving", "low-priced", "simple", "anonymous" and "nature-oriented".
There are more than 1,000 MUJI stores around the world carrying more than 7,000 items ranging from clothing and household goods to food and even houses.
But the foundation of our ideology hasn't changed since the day we were conceived; like the compass that points due North, we continue to orient ourselves to the basis and universality of daily life.