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The mission of BusinessClass.se is to train and inspire our members to become conscious travellers. BusinessClass.se is to become the primary meeting place in Sweden for conscious travellers who want to learn and discuss how to maximise their travel. This will be accomplished by using our own expertise, gained from many years of extensive travel, combined with the experiences of our members. BusinessClass.se is to become a source of information where travellers can get advice about the best travel products on the market, the best tickets on the market, and how to make full use of the loyalty programs and bonus programs available. The project started in Augusti 2010, the website was beta-launched in April 2011 and formally launched in August 2011. In June 2011 BusinessClass.se received a full-page article in the largest Swedish financial newspaper Dagens Industry which sparked a amazing period of growth. In January 2013 the site had reached over 40.000 unique visitors and one million page views per month - growing by more than 150% in the last 12 months.

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