BUMPER App Information

BUMPER is an online tool that provides a dealership with the ability to create and launch an engaging loyalty retention marketing campaign generated entirely using software to eliminate their need to hire the services of third-party vendors. BUMPER enables dealers to communicate to their existing customer database by targeting, identifying and engaging with customers for the purposes of generating leads for sales. The solution provides dealers with the technology to create, manage and launch events from a single, easy-to-use online tool that includes: * Instant and complete database cleaning on upload * A fully automated web-to-print-to-post solution * Email, PURL and landing page generator * Printable, variable value loyalty vouchers * Contact management system with flexible targeting options * Advanced micro CRM tracking and measuring tool with lead charts and lists * Complete history of past events in archive * Automatic collection of IP addresses and other valuable data * Customer facing elements that are compliant with dealers’ brand image guidelines and automotive regulatory bodies Why use Bumper? 1. A cost effective method of reaching out to their database of current customers on an ongoing bases in an expression of gratitude of their loyalty. 2. The ability to stimulate engagement that will instantly expose a dealers' top 3% of most "likely to buy" in as little as 7 days from launching an event through system generated real-time leads and indexed tracking on their built in dashboard. 3. A tool that will also expose a dealership's "weak spots" in developing an in-house customer retention process, improving their internal capabilities for ongoing future growth.