Bug Information

Bug is a partnership of writers, broadcasters and business people who analyse and forecast contemporary culture, globally and locally We believe that small changes in lifestyle and taste reveal larger shifts in culture, society and the economy We know that what's on the outer edges of culture always changes the mainstream. What seems odd today will shake the world tomorrow then melt into everyday life Our work gives us unique access to advance information and high-profile business people, leading designers, artists and thinkers, and our global network of journalists ensures we are connected with activity in the critical emerging markets CONSULTANCY Bug helps businesses to invigorate existing brands and develop new ones. We use rigorous journalistic techniques to create insights and solutions that enable companies to develop their ideal responses to new trends. We work actively with our clients, involving them in the process rather than simply handing over findings EVENTS We organize debates where brand owners, outliers and commentators come together to explore developing themes TREND ANALYSIS Working with our global networks we produce reports on trends that will affect a business' future. These reports are based on a penetrating journalistic approach. They are not based solely on existing media and marketing intelligence ENGAGEMENT We transform our insights into books, talks, films online media and sparkling presentation briefs that engage internal and external audiences