We are the Experience Agency making unforgettable stories born of humanity.
Founded in 1979, GMR is a leader in the experiential marketing industry, connecting brands and their consumers through shared passions. We’re made up of dreamers, doers & strategists who create experiences founded on data, rooted in insight and grounded in strategy. From experiential to sponsorships and more, we get your brand where it needs to go.
While headquartered in the United States, our passionate global team creates, consults and activates in more than 70 countries, covering every continent.
GMR is a part of Omnicom Group Inc.
The Marketing Arm is a marketing and promotions agency that helps the world’s best brands engage consumers within the emotionally powerful platforms of entertainment, sports, multicultural, and cause marketing.
The Marketing Arm network includes:
Davie Brown Entertainment: Entertainment, TV, film, music, and gaming
Davie Brown Talent: Celebrity talent procurement, endorsements, and licensing
Usmp: Presence marketing, field sales, retail marketing, and corporate events
Millsport: Sports sponsorship and motorsports consulting
Wave: Multicultural marketing
ipsh!: Wireless marketing and mobile media
Kaleidoscope: Event and film production
We have been in the business of mobilizing people for more than 20 years. Now more than ever, no campaign is won without a hybrid strategy that includes traditional community outreach and complementary digital expertise. Combining our on the ground field network with our proprietary digital platform, we build on the strength of traditional grassroots outreach with technologies, data and tools to analyze and exponentially grow the power of local online. We deliver:
• Grassroots campaigns in every market in the U.S., Canada and the United Kingdom
• Integrated on and off-line strategies to influence and persuade audiences
• The ability to move people by leveraging the power of local
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