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BTC Phoenix was established as a startup company by one of the leading Slovenian companies BTC d.d., with a mission to develop innovative and applied solutions that will, based on advanced technologies and trends of the future, integrate and create synergies between the digital and physical worlds of BTC City - one of the largest business, shopping, entertainment, recreation, cultural and innovation centres in Europe. By integrating the latest technologies into the physical world, and vice versa, collecting data from the physical world, to create upscale and advanced user experience of our customers and business partners online, BTC Phoenix team is committed to upgrade BTC City with more than 21 million visitors per year, to a unique ecosystem that will develop and integrate advances technologies based on state-of-the-art approaches, such as blockchain, AI, VR, AR, ... to transform the existing physical world to a hybrid of online and offline customer experience.

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