Bryton Wool Competitors

Since our founding in 1830, Woolrich has been synonymous with quality, durability, and timeless design. Combining our rich heritage with innovative techniques, we create garments that are as functional as they are stylish. Our collections cater to both outdoor enthusiasts and urban explorers, offering pieces that are designed to withstand the elements while reflecting contemporary trends. Embrace the spirit of adventure with Woolrich and let nature be your muse.

Owned by over 60,000 woolgrowers, Australian Wool Innovation (AWI) is a not-for-profit company that invests in R&D and marketing along the global supply chain for Australian wool – from woolgrowers through to retailers. The company's mission is to make strategically targeted investments to: 1. Enhance the profitability, international competitiveness and sustainability of the Australian wool industry. 2. Increase demand and market access for Australian wool. AWI is the owner of The Woolmark Company and the world-renowned Woolmark logo – the world’s best known textile fibre brand – which has been applied to more than five billion products since its creation in 1964.

We are the global authority on wool. The Woolmark brand represents a commitment between woolgrowers, brands and consumers on the authenticity and quality of the fibre that connects us. We work alongside Australia’s 75,000 woolgrowers to research, develop and certify Australian wool. We encourage and unite the entire supply chain, by: Connecting, inspiring and educating Guaranteeing wool fibre quality Collaborating with like-minded brands Championing the wool fibre's eco-credentials Connected by the common thread of Australian wool, we work to create positive change through open and honest conversations across the entire supply chain. We collaborate with like-minded designers and brands. We commit to assisting our brands and supply chain partners to be responsible in all areas of operation, from fibre sourcing through to garment making.