Bryan MacPherson Email & Phone Number
Director, Applied Analytics - Marketplace Operations (MPO) @ Nike
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Bryan MacPherson Location
- Portland, OR, US
Bryan MacPherson Work
- 2022 -now Director, Applied Analytics - Marketplace Operations (MPO) @
- 2021 -2021 VP, Performance Analytics @
- 2018 -2021 Senior Director, Platform and Performance Analytics @
- 2016 -2018 Director, Revenue and Network Analytics @
- 2014 -2016 Director, Advertiser Analytics @
- 2001 -2014 Advanced Analytics Senior Manager @
Bryan MacPherson Education
- The University of Sheffield
Doctor of Philosophy (PhD) (Applied Mathematics)
1993-1997 - Heriot-Watt University
Bachelor of Science (BS) (Mathematics)
1989-1993
Bryan MacPherson Skills
- Statistics
- Marketing Analytics
- Mathematics
- Predictive Analytics
- Predictive Modeling
- Unica Affinium Campaign
- Random Forests
- Advanced Analytics
- Matlab
- Stata
- Microsoft Office
- SQL
- ANOVA
- Cluster Analysis
- Data Mining
- Linear and Non Linear Regression
- Time Series Modeling and Forecasting
- Multivariate Statistical Analysis
- Forecasting
- Trend Analysis and Forecasting
- Customer Segmentation and Behavorial Analysis
- Market Basket Analysis
- A/B testing
- Design of Experiments
- CHAID
- CART
- Analytics
- Data Analysis
- Analysis
- Segmentation
- Strategy
- Management
- Social Media
- Microsoft Excel
- Troubleshooting
- Marketing
- Social Media Marketing
Bryan MacPherson Summary
- Bryan MacPherson, based in Portland, OR, US, is currently a Director, Applied Analytics - Marketplace Operations (MPO) at Nike. Bryan MacPherson brings experience from previous roles at Cardlytics and Cardlytics, Inc.. Bryan MacPherson holds a 1993 - 1997 Doctor of Philosophy (PhD) in Applied Mathematics @ The University of Sheffield. With a robust skill set that includes Statistics, Marketing Analytics, Mathematics, Predictive Analytics, Predictive Modeling and more. Bryan MacPherson has 5 emails on RocketReach.
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