Bryan Caplan Marketing Technology Stack

Amazon CloudFront is a content delivery web service.

GitHub is a place to share code with friends, co-workers, classmates, and complete strangers, helping individuals and teams to write faster, better code.

GoDaddy's website builder, formally called Websites+ Marketing, is an online editing and publishing tool that helps users make a responsive website with no technical knowledge required.

Google Cloud CDN is a Cloud CDN solution by Google that enables customers to deliver content hosted on-premises or in another cloud over Google's high-performance distributed edge caching infrastructure.

Vimeo PRO is a business video hosting platform.

Wistia is an online video hosting platform built specifically for businesses. This professional video hosting service is easy to use and facilitates successful video marketing through a host of great tools and features. Covert viewers to leads with features such as the Turnstile email collector and clickable calls-to-action.

YouTube is a video sharing service where users can watch, like, share, comment and upload their own videos. The video service can be accessed on PCs, laptops, tablets and via mobile phones.

AMP is a way to build web pages for static content that render fast.

Hypertext Markup Language (HTML) is the standard markup language for documents designed to be displayed in a web browser. It can be assisted by technologies such as Cascading Style Sheets (CSS) and scripting languages such as JavaScript.

JavaScript is the programming language of HTML and the Web.

jQuery is a cross-platform JavaScript library designed to simplify the client-side scripting of HTML. It is free, open-source software using the permissive MIT License. Web analysis indicates that it is the most widely deployed JavaScript library by a large margin.

Typekit is an online service which offers a subscription library of high-quality fonts. The fonts may be used directly on websites or synced via Adobe Creative Cloud to applications on the subscriber's computers.

Constant Contact is an email marketing software that enables businesses of all sizes to create and send professional, mobile-optimized emails & drive engagement.

Gmail is a free, advertising-supported email service offered as part of Google's G Suite, with 15GB of storage, color-coded inbox filters and unsend button.

GoToWebinar is a collaboration tool user can use to conduct "do-it-yourself"" webinars

OnePlace is an online business collaboration solution that connects the people in their business to work together and get more done efficiently. With social media-like team collaboration features and work management features, OnePlace will organize their business information and bring customer closer to the people work with every day to increase business.

Facebook Pixel helps organizations measure customer actions, build audiences and unlock optimisation tools. Facebook pixel is a snippet of JavaScript code that allows you to track visitor activity on your website.

Google Analytics allows users to measure sales & conversions, plus gain fresh insights into how visitors use sites, & how they arrived on site.

Hootsuite Insights offers real-time social media monitoring via a visual dashboard, smart, sharable reports, data widgets & infographic-style data visualization.

WordStream for PPC is a robust platform for managing pay-per-click marketing efforts involving large numbers of keywords. WordStream turns your private keyword data into profit-driving PPC campaigns.

WordStream SEO for Firefox Plugin is a content creation tool for writers that connects user keyword research to users SEO copywriting efforts.

GoDaddy Inc. designs and develops cloud-based technology products for small businesses, Web design professionals, and individuals in the United States and internationally. It provides domain name registration product that enables to engage customers at the initial stage of establishing a digital identity; hosting products, such as shared Website hosting, Website hosting on virtual private servers and virtual dedicated servers, managed hosting, and security.

Google Calendar is an get a button on its browser toolbar that they can easily click to see upcoming events from google calendar, without ever leaving their page. And if they are on sites that have special events encoded, it can click the button to instantly add events to they calendar.

Google Drive is a cloud storage and backup platform to access files, docs, photos & more, store them in a safe place, and collaborate with other people.

G Suite is a suite of apps from Google which offers a number of tools to communicate and collaborate with colleagues, store files, and manage data.

With Intuit Data Protect, enjoy peace of mind knowing all their QuickBooks data or their entire PC is backed up online. Best of all, their data is backed up automatically, so clients can work and play worry free.

Sucuri provides malware removal, malware monitoring and website protection services.

Qualtrics makes sophisticated research simple and empowers users to capture customer, product, brand & employee experience insight. Measure customer experience, track employee engagement, improve brand awareness and gather product feedback in a one powerful platform.

JotForm for more than a decade, JotForm has allowed millions of users to create forms with a beautiful drag-and-drop online form builder.

Squarespace is a SaaS-based Content Management System (CMS) offering a website builder, blogging platform and hosting service.