We are Benefit Cosmetics, the indie beauty brand-turned-prestige powerhouse under leading luxury products group Louis Vuitton Moet Hennessy. Benefit was founded in 1976 by twins Jean & Jane Ford in San Francisco, and we have been making our own rules, shaking up the status quo, and serving up inventive beauty solutions with a side of laughter & fun ever since. Today, we are in 59 countries with more than 3,000 BrowBars & 5,000 trained beauty service experts worldwide.
Benefit was built on the belief that, above all else, beauty should be fun and make you feel good. Every new beauty product or service we dream up is about igniting joy—to surprise & delight you, to inspire you to be fearless, to invite you in on the fun.
And while it IS always about fun at Benefit, our team of innovators behind the brand are serious about creating unexpected answers to unmet beauty needs. Fueled by the rule-breaking spirit of our founders, Benefit revolutionized beauty products & services, providing uncomplicated solutions with a creative twist that always pack a punch. Benefit was the brand that brought brow waxing out of the back room & into the front of the shop, and eventually we became the No. 1 brow brand worldwide*. We are also true pore experts, selling one POREfessional pore primer every 12 seconds in 2020**, and we lead in lashes as the No. 1 prestige mascara brand in the US & UK***. As you can see, Benefit is the ultimate beauty destination for products, services and a daily dose of feelgood vibes.
So, whether you want a beauty solution you can trust or just need a good laugh, Benefit has your brows AND your back. Because feeling good is always a good look.
*Source: Based on estimated total global prestige brow product retail sales, January 2019 – December 2020
**Source: Benefit Cosmetics based on units sold globally, YTD 2020
***Source: The NPD Group, Inc./ BeautyTrends®, US & UK Prestige Beauty Total Department Specialty, Makeup Dollar Sale
Nude by Nature is an Australian owned cosmetics and skincare company which trail blazed clean and natural cosmetics in 2008, launching the only mineral powder foundation made with 100% natural ingredients, formulated free from nasty toxins and synthetic chemicals. The first of its kind and ahead of the pack, our natural mineral foundation has earned its beauty cult classic status as the #1 selling cosmetic product in Australia, with one being sold every 27 seconds.
Fast forward to today and Nude by Nature is the only brand to have a comprehensive range of 100% clean, 100% natural no nasties cosmetics and skincare, is sold in the biggest retailers across Australia, New Zealand, UK and Europe, is stocked by leading retailers across the globe and is now the 5th biggest brand in Australian Pharmacy. We deliver clean formulas, clean results and a clean conscience, we are proudly animal cruelty-free, not sold in countries that test on animals and PETA certified. We’re office dog people, headquartered in Sydney Australia.
Instagram: @nudebynature
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