BrokerInTrust Information

BrokerInTrust was created for you, the consumer, so here's our promise: Any client who works with a member of the BrokerInTrust network can be ABSOLUTELY certain that they are working with a broker who is in the top 15 percent of their industry. This promise removes all uncertainty from the decision a client must make. With no real estate salespeople in the mix and only the top 15 percent of brokers allowed into the BrokerInTrust network, clients can trust their broker will have the commitment and experienced required to survive the gantlet of a real estate transaction. That may seem like a no-brainer, an obvious, readily achievable objective. After all, who wants to be represented by anyone but the best? Yet the real estate brokerage industry has changed so much over the past two decades that it has given added meaning to an old warning - "Caveat Emptor" ... "Let the buyer beware." Real estate offices used to have no more than ten to 15 salespeople with an owner or manager involved everyday guiding every saleswoman or salesman and monitoring every transaction. Once, there was excellent individual accountability. Once, companies competed for business based on specialized services and intricate systems built to benefit the client. Today, however, the sad truth for the consumer is that companies have changed: brokerage companies now cater to their real estate salespeople, not the buyers or sellers the sales force represents. Most large, readily recognized companies have shifted their focus to enlisting new salespeople or recruiting them from competitors. This emphasis employs a warped logic that is difficult for clients to grasp. Because clients cannot readily see the substantive differences among salespeople at any individual company, it is easier for companies to hire more and more salesmen and saleswomen, knowing that an enlarged staff typically means more clients and some additional sales. That would be fine if the salespeople recruited were of high caliber and were committed to building the skill set ...