Broadway Asia is among the largest production, management, licensing and touring companies of live entertainment productions throughout the Asia Pacific region, and its founders, Marc Routh and Simone Genatt, are two of the most active commercial Broadway producers throughout the global market. Over the last 30 years, theatrical productions by the Broadway Asia partners have played in 400 cities in over 40 countries on five continents, including 37 cities in China. Broadway Asia International has garnered more than 50 global theatrical awards through its many collaborations, including recent productions with Warner Bros. Theatrical Ventures, DreamWorks, Nickelodeon, Rodgers & Hammerstein, Universal Studios, MGM Theatrical, Beijing Huairou Theater, Baruch/ Frankel/Viertel/Routh and Elephant Eye Theatricals, among others.
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Broadway Asia Questions
The Broadway Asia annual revenue was $6 million in 2026.
Jackie Newman is the Vice President of International Licensing and Touring and Director of Operations of Broadway Asia.
15 people are employed at Broadway Asia.
Broadway Asia is based in New York, New York.
The NAICS codes for Broadway Asia are [512, 51211, 512110, 5121, 51].
The SIC codes for Broadway Asia are [781, 78].
Top Broadway Asia Employees
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Joe Longthorne
General Manager at Broadway Asia
New York, NY, US21 -
Rachel Auguste
Head of Hair - Charlie and the Chocolate Factory - Global Tour at Broadway Asia
New York, United States15+ -
Kristian Payumo
LX 2 and Stage Electrician at Broadway Asia
Malabon, NCR, PH -
Wencong Chen
Manager at Broadway Asia
Hong Kong2 -
Lea Li
Manager at Broadway Asia
New York, United States11 -
Yingshi Huang
Licensing and Touring Intern at Broadway Asia
New York, NY, US
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