BritePool offers products for consumer, advertisers, and publishers to power consumer sign-in at websites and consumer consent for the responsible use of personal data for advertising at scale. BritePool is a next-generation alternative designed to enable advertising in a cookie-less world and ensure the survival of websites that depend on advertising. BritePool levels the playing field for free websites, from newspapers, magazines, and other media confront a marketplace increasingly dominated by a very few large players, who because of the consumer services they offer, inherently collect and match identities with large quantities of personal information for targeted advertising (often without consumer consent or awareness).
| Website | http://www.britepool.com |
| Employees | 8 (0 on RocketReach) |
| Founded | 2019 |
| Industry | Identity Verification, Advertising And Privacy, Digital Marketing And Data, Digital Marketing And Privacy, Consumer Sign-In For Publishers, Optimizing Publisher Digital Marketing Revenues |
| Keywords | Data Privacy, Consumer Privacy, User Authentication, User Consent, Online Privacy, Digital Advertising, Personal Data, Data Security, Data Compliance, Ad Tech, Responsible Advertising, Advertising Technology, Online Advertising, Identity Management, Digital Identity, Advertiser Platform, Scalable Solutions, Publisher Solutions |
| Competitors | Oracle, Criteo, LiveRamp, The Trade Desk, Yahoo Creative Studios, Lotame, Kochava, Dstillery, Acxiom Corp, Everest +40 more (view full list) |
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BritePool is based in New York, New York.
