Walled Lake, Michigan-based Armaly Brands (www.armalybrands.com) is the manufacturer and marketer of consumer and commercial-grade sponges and cleaning products including industry leading brands Brillo® and Brillo® Estracell®. Founded in 1908 in the Bahamas as a worldwide producer of natural sponges, Armaly Brands has a long history of innovation in sponge technology. Armaly introduced Armaly ProPlus® polyester sponges and Estracell® More Sanitary Sponges in the 60s and America's #1 selling driveway wash sponge AutoShow® brand SoftGrip™ in the 90's. In 2010, Armaly Brands acquired the world's most recognized cleaning brand, Brillo. Brillo Estracell products are the choice of more than two thirds of consumer and professional buyers who prefer polyester sponges.
| Website | http://www.armalybrands.com |
| Revenue | $19.8 million |
| Employees | View employees |
| Founded | 1913 |
| Address | PO Box 611, Walled Lake, Michigan 48390, US |
| Phone | (248) 669-2100 |
| Industry | Cleaning Products, Other Consumer Non-Durables, Consumer Goods, Manufacturing |
| Competitors | Procter & Gamble, Seventh Generation, method products pbc, Bounty UK Ltd, ecover + method | Europe, Swiffer, Scotch-Brite, Cleaning Magic +23 more (view full list) |
| SIC | SIC Code 284 Companies, SIC Code 28 Companies |
| NAICS | NAICS Code 325612 Companies, NAICS Code 32561 Companies, NAICS Code 325 Companies, NAICS Code 3256 Companies, NAICS Code 32 Companies |
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Brillo Questions
The Brillo annual revenue was $19.8 million in 2026.
Brillo is based in Walled Lake, Michigan.
The NAICS codes for Brillo are [325612, 32561, 325, 3256, 32].
The SIC codes for Brillo are [284, 28].
