Brikl Information

Brikl is a commerce platform for branded merchandise. It connects sellers of custom products (distributors, organizations, creators and brands) with the decorators and print-on-demand producers who make them, through an on-demand marketplace. Each item is made only after it is ordered, then decorated and shipped directly to the end customer. Founded in 2019, Brikl has offices in Lubbeek, Belgium, and Ohio, US. It started in European teamwear, moved to the US promotional products market in 2022, and has been fully on-demand since 2024. Version 3 was released in December 2026. Branded merchandise still runs largely on quotes, minimums, bulk production and warehousing. That works for 500 identical pens, but not for company stores, personalized team kits, creator merch or ongoing programs like onboarding kits. With Brikl, a seller launches a branded store in minutes and sets the prices. Brikl routes every order to a production partner who makes and ships it, and handles payments, tax, tracking and payouts along the way. What makes Brikl unique: - On-demand at scale: unlimited stores and users at no extra cost, products at wholesale cost, and no inventory or minimums. - Flexible model: Merchant of Record for small sellers, and white-label infrastructure for enterprise distributors. - Two-sided network: every new seller brings orders to decorators, and every new decorator adds capacity and products. - Personalization built in: names, numbers and roster-based designs come standard. - Ready for AI commerce: orders can come from Shopify, Webflow, a custom site or an AI assistant through API and MCP. Brikl is the on-demand infrastructure for branded merchandise: unlimited stores, zero inventory, every item made one order at a time.