Brighty Official Information

Brighty is an Indonesian body care brand established in 2020. Starting as a pioneer in the underarm care category, Brighty has grown into a comprehensive body care brand—offering products ranging from underarm care, body care, and waxing, to deodorants and antiperspirants. In a short time, Brighty has earned several prestigious recognitions, including a MURI Record for the Most Underarm Brightening Products Sold on Marketplace, MSBB Favorite Underarm Care, and Female Daily Best Underarm Treatment. All Brighty products are BPOM-certified and widely available across major e-commerce platforms and offline retail stores throughout Indonesia. Brighty is part of a growing brand ecosystem, alongside its sister brands—Jiera, Ciara, Herbiglow, Herbikids, and Harnisch—collectively delivering a wide range of care solutions for Indonesian consumers. Join Brighty and be part of a team that grows fast, thinks boldly, and builds brands with real impact in the industry.