Brighttail Information

Brighttail is a strategic consultancy for ecosystem-dependent B2B software and services companies — the vendors and partners whose fortunes ride on a platform they don't control. Platform economics are being rewritten. AI is collapsing the value of execution, channels are consolidating, and the rules that ecosystems were built on are changing fast. When that happens, the portfolio and go-to-market that got a company here are rarely the ones that get it there. That is the problem Brighttail exists to solve. We work directly with founders and executive teams to rearchitect solution portfolios, positioning, and go-to-market strategy — then often stay engaged as fractional CMO or GTM lead to turn strategy into an operating motion. The work draws on two decades in B2B technology and deep roots in the platform ecosystems where these pressures hit first. Since 2016, Brighttail has partnered with 25+ Atlassian Marketplace and solution partners, hosted the ecosystem's dedicated Marketplace growth conference, and built go-to-market programs for B2B companies across the US, Europe, and Asia. Founder Matthew Lewsadder is the author of Buystander Personas, on winning the hearts, minds, and wallets of out-of-market B2B buyers. For engagements and inquiries, connect with Matthew Lewsadder on LinkedIn or visit brighttail.com.