BrightRoll is Yahoo’s unified brand for programmatic advertising technology. BrightRoll offers a suite of buy- and sell-side tools, including a multi-channel DSP and Exchange, which helps advertisers, publishers, and partners connect with consumers across ad formats and devices.
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The BrightRoll annual revenue was $12 million in 2026.
BrightRoll is based in San Francisco, California.
The NAICS codes for BrightRoll are [54181, 541810, 54, 541, 54189, 5418].
The SIC codes for BrightRoll are [519, 51].