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BrightPlan provides a leading financial wellness platform that helps employers improve employee financial outcomes and maximize the value of their benefits programs. The platform combines AI-powered financial planning with access to experienced financial advisors to deliver personalized, real-time guidance across budgeting, debt management, investing, retirement, and wealth planning. It integrates directly with employer benefits to drive higher utilization and better decision-making. Employers gain visibility into workforce financial health through a centralized dashboard with actionable insights. This enables more effective benefits strategies, stronger employee engagement, and improved retention. BrightPlan is certified for fiduciary excellence, providing objective guidance designed to align with employee best interests.

BrightPlan Questions

The BrightPlan annual revenue was $12.6 million in 2026.

Marthin de Beer is the Founder and CEO of BrightPlan.

38 people are employed at BrightPlan.

BrightPlan is based in Boca Raton, Florida.

The NAICS codes for BrightPlan are [54, 5415, 54151, 541, 541511].

The SIC codes for BrightPlan are [737, 73].

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