Bridgethorne Research Information

With less than two seconds to Stop-Engage-Convert, shoppers make a purchase decision within a heartbeat of encountering your brand in store. That moment is shaped by experiences, beliefs and biases created over a lifetime, from the cradle to grave. At Bridgethorne, we discover what makes shoppers tick, pick, click and buy your brands, in your category. We watch, listen and analyse the behaviours and attitudes of thousands of shoppers and consumers every week using the complete range of current research tools. We dig deeper to reveal the science behind shopper behaviour, what drives purchase decisions and how to nudge those decisions in your favour. We explore met and unmet needs: when, how, why and where people shop, the impact of store layout, categorisation and the competitor set We diagnose your brand’s alignment to those needs, the strength of its USP and the retail impact of branding and pack design We solve the commercial challenges your brand faces, co-creating with consumers and shoppers, to remove barriers and create opportunity.