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the LEGO Group
We are the LEGO Group, the company behind the world’s most loved LEGO® bricks. Our brand name derived from the two Danish words Leg Godt, which mean “Play Well”. We’ve been sparking imaginations and inspiring the builders of tomorrow since 1932. This is our mission and what motivates our colleagues around the world every day. Today, we remain proudly family-owned with headquarters in Billund, Denmark. We have regional hubs in Boston, USA; London, UK; Shanghai, China; and Singapore, as well as 7 manufacturing facilities around the world. These places are home to 31,000+ colleagues in everything from design and engineering to digital technology and marketing. Together we learn, imagine and build – creating play experiences that are sold in over 130 countries worldwide. A purposeful and responsible global brand where creativity helps to inspire builders all around the world. Just imagine being part of that!
Billund, DK
Private
$9.9B Revenue
http://www.lego.com
23.4K Employees
Playmobil
Zirndorf, DE
Private
$780.4M Revenue
http://www.playmobil.com/index.html
253 Employees
Magformers LLC
MAGFORMERS® is the industry leader in magnetic building toys for children. We believe it is vital for children to develop through creativity. Our patented, ‘always attracting’ magnetic technology delivers a unique constructional play experience. It is MAGFORMERS® commitment to provide a high quality and reliable product that inspires creators of the future.
Canton, Michigan, US
Private
$4M Revenue
http://www.magformers.com
16 Employees
G2 Leader Summer 2026 G2 Best Est ROI Mid-Market Summer 2026 G2 Easiest Admin Mid-Market Summer 2026 G2 Most Implementable Summer 2026 G2 Best Results Mid-Market Summer 2026 G2 Lead Capture Mid-Market Summer 2026 Inc Fastest Growing Private Companies 2026 Inc Best Workplace 2026
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