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Brian Laroche Location
Racine, WI, US
Brian Laroche Work
2025 -now Director of Sales - North Central @
2023 -2024 Vice President of Renovation Sales @
2013 -2023 Vice President, National Accounts and National Distribution @ Cree Lighting, a Division of Ideal Industries
2012 -2013 President - General Management and Sales @
2011 -2012 National Sales Manager @
2009 -2011 Director, Global Key Accounts @
2004 -2008 Senior Manager - National Account Sales @
1996 -2003 National Account Sales Manager @
1992 -1996 Platoon Leader and Battery Executive Officer @
Brian Laroche Education
University of Vermont
B.S. (Marketing)
Bellows Free Academy, Fairfax, VT
Brian Laroche Skills
Strategy
Sales Process
Sales Operations
Leadership
Product Marketing
Key Account Management
Sales
Solution Selling
Strategic Planning
Sales Management
Product Management
B2B
Business Strategy
Selling
National Accounts
Go-to-market Strategy
Lighting
Solid State Lighting
Virtual Teams
Value Selling
Consultative Selling
MRO
Building Materials
Go to Market Strategy
Marketing Strategy
Brian Laroche Summary
Brian Laroche, based in Racine, WI, US, is currently a Director of Sales - North Central at ABM Industries. Brian Laroche brings experience from previous roles at LSI Industries Inc., Cree Lighting, a Division of Ideal Industries, Trans-Lux/Fair-Play, Inc. and LG Electronics. Brian Laroche holds a B.S. in Marketing @ University of Vermont. With a robust skill set that includes Strategy, Sales Process, Sales Operations, Leadership, Product Marketing and more. Brian Laroche has 2 emails and 2 mobile phone numbers on RocketReach.
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