Sr. Manager, Small Business Market Dev. and Customer Experience @ (May 2012 - May 2013)
Marketing Manager, Pet and Garden @ (October 2010 - May 2012)
Partnerships and Negotiation Leader @ (July 2007 - October 2010)
Product Marketing Manager - Lincoln MKS @ (November 2005 - July 2007)
Automotive Strategy Mananger - European Portfolio @ (December 2003 - October 2005)
North American Advertising Manager - Jaguar @ (June 2002 - December 2003)
Marketing Manager - Ford Focus @ (June 2001 - June 2002)
Brian Deffaa Education
Wake Forest University - Babcock Graduate School of Management
Master of Business Administration (M.B.A.) (Brand Marketing & Advertising Concentration)
1999-2001
Brian Deffaa Skills
Digital Media & Marketing
Board Communications
Public Affairs
Marketing Effectiveness
Return on Investment
Crisis Communications
Media Buying
Change Management
Consumer Behavior
Marketing Analytics
Online Marketing
Corporate Structure
Customer Acquisition
Brand Management
Event Management
Marketing Mix
Multicultural Marketing
Market Analysis
Project Planning
Marketing Management
Competitive Analysis
Strategy
Strategic Partnerships
Advertising
Digital Marketing
Integrated Marketing
Brand Development
Leadership
P&L Management
Management
Marketing Strategy
Segmentation
Creative Direction
Marketing
Cross-functional Team Leadership
CRM
Strategic Planning
Customer Insight
Business Strategy
Market Research
Thought Leadership
Social Media Marketing
Digital Strategy
Analytics
Online Advertising
Social Media
Email Marketing
Marketing Communications
Strategic Brand Positioning
Product Development
Product Management
Product Placement
Product Marketing
Business Development
Cross Functional Team Leadership
Brian Deffaa Summary
Brian Deffaa, based in Towson, MD, US, is currently a Chief Marketing Officer at RWJBarnabas Health. Brian Deffaa brings experience from previous roles at SimpleWins+, LifeBridge Health, SunTrust and Capital One. Brian Deffaa holds a 1999 - 2001 Master of Business Administration (M.B.A.) in Brand Marketing & Advertising Concentration @ Wake Forest University - Babcock Graduate School of Management. With a robust skill set that includes Digital Media & Marketing, Board Communications, Public Affairs, Marketing Effectiveness, Return on Investment and more. Brian Deffaa has 4 emails and 3 mobile phone numbers on RocketReach.
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