Breakthrough, Inc. Information

Breakthrough, Inc. dramatically improves the sales effectiveness and results of technology companies involved in complex business-to-business selling. We have worked with industry leaders, such as HP, Cisco Siemens, Philips, Alliance Imaging, Synopsys, Mentor Graphics, Adobe and rapidly-growing companies such as NetSuite, Zeus Technology, Exodus Communications, ADAC Laboratories, Acuson and Zonare. We help them hit the “Sales and Marketing bulls-eye” - and succeed in: • Achieving aggressive targets, • Launching new products, • Expanding into new markets, • Responding to a major industry/market shift • Winning market share in competitive markets. We do this via our Buyer-Focused Approach. 1. Aligning all efforts on a clear target market 2. Designing your sales process based on how your buyers buy 3. Training the sales and marketing teams on Buyer-Focused sales methods 4. Providing selling tools to optimize Human and Online buyer/seller interaction This significantly improves the return on Sales and Marketing efforts.