Brarista Information

Finding the perfect bra online is frustrating. We’re on a mission to change that. Brarista is the world’s first conversational AI built specifically for intimate apparel businesses, co-developed with professional bra fitters. We combine professionally graded fitting logic, deep learning, and large language models to deliver expert fitting, styling, and customer support online at scale. Our B2B2C white-label software integrates directly into retailer websites, free to end users. Brarista is not a generic chatbot or simple measuring tool. It is category-specific technology designed to modernise how lingerie brands support customers online across fit, product discovery, and care, creating a boutique-style experience across life stages and sizing systems. Recognised by Drapers as a Retail Technology Awards Finalist, Brarista is helping reshape online lingerie retail. Proven impact: • 3× more accurate bra fit • 85% less likely to return • 30+ customer support hours saved per month