Brappz Information

BMS Group Sàrl designs, develops, produces, promotes and sells accessories under the Brappz brand . Our trademarks, copyrights and designs include the Brappz and Snappz names and logos. Born & designed in Switzerland by Barbara Traulsen & Selene Folkesson in 2013, Brappz is the new versatile & classy accessory for the athleisure lifestyle and sport’s market aimed primarily at women. Brappz can be used from gym to street as bracelet, choker, hair tie, headband, shoelaces, bikini straps and more. The Brappz concept consists of 3 basic detachable components: Straps (Strappz), hooks (Hookz) and snap-on charms (Snappz). With its customization possibilities by usage, color, as well as, collectible & tradable Snappz it is also the perfect fan product for badging and engaging professional & collegiate team sports fans and for showing a sense of belonging to charities or any other community. Strategic target markets are fashion oriented Gen Z and Millennials primarily in the U.S. and Europe. Brappz is a proven concept after 4 years of R&D with credible track record as a fashion accessory and as an official licensed product of the UEFA Women’s EURO 2017. Our products are sold in 8 countries with over 30 points of sale and through its online Shopify store, with products shipped to 14 countries The company has brand cause partnerships with Swiss Fondation Jan & Oscar and ESCA English Speaking Cancer Association, as well as, product collaboration partnerships with Versakini (A Blueprint & Co. supported U.S. swimwear brand)