Brandside Ideation Group Information

Brandside Ideation Group has two adjoining passions that fuel our constant determination to provide our clients with superior results: Brands and Ideas. We were founded as a result of our President’s conviction that brand managers greatly desire to have an ideation brand partner consistently available to them. The partner would be accountable for streaming ideas to further advance the select brand across a multitude of potential brand expressions, or as we call them, brandsides. While Brand Extension is the historical terminology for pushing a brand further into new products or services, we believe ideas for expanding brand return go beyond to include the multiple ways a brand can be expressed and experienced. The alignment with a detailed strategy is of paramount importance as expansion comes with potential challenges, along with the opportunities. Brandside Ideation Group details each of potential idea growth paths with its correlation with the brand’s strategy. We’ve combined historic Brand Extension parameters with ideas to also growing the existing brand’s messaging for a comprehensive Brand Expansion growth strategy for our clients.