Brands Excel Information

Brands Excel is a marketplace growth agency helping established CPG and DTC brands launch, scale and improve profitability on Amazon. Founded by former Amazon and brand-side executives, we approach Amazon differently than a traditional marketplace agency. Because sustainable growth requires more than advertising. We connect marketplace strategy, operations, retail readiness, media and analytics to build an Amazon business that works within the broader goals of your organization. Our capabilities include: Marketplace Strategy Category intelligence • Competitive analysis • Forecasting • Amazon 1P/3P strategy • Go-to-market planning Retail Media Amazon Sponsored Ads • Amazon DSP • Amazon Marketing Cloud • Full-funnel media strategy • Measurement Retail Readiness Catalog management • SEO • PDP optimization • Creative • A+ Content • Brand Stores Marketplace Operations Inventory forecasting • FBA • FBM • Seller Fulfilled Prime • Account health • Operational strategy Analytics & Insights Marketplace performance • Market share • Profitability • Competitive benchmarking • Executive reporting We work particularly well with established consumer brands where Amazon touches multiple parts of the organization—including eCommerce, marketing, supply chain, finance, operations and executive leadership.