Brands by Mayd Information

There’s a real lack of strategy in businesses (of all sizes). Adhoc decisions based on reaction. Never committing to anything for long enough to know its true impact. Silo’d directives and actions. Misalignment across departments, within departments, and between individuals themselves. Mostly a by-product of no time, resource, expertise or budget (and overlooked until circumstances force it). Developing a brand strategy can be hard. It takes a little bit of logic, a little bit of magic, and a whole lot of learning. There is no one rule book. No silver bullet. Businesses need to have a long-term vision with enough flexibility to navigate the digital and technological wilderness that is constantly changing the battlefield. But decades of experience have taught us that a good strategy isn’t worth much if it fails in execution. Which is why we bring the Chiefs and the Indians. We educate, advise and co-create brand strategy and executions that rally people from the inside of an organisation, out. We offer three levels of service: * Brand Interventions: we can facilitate the entire brand strategy and execution process. Suitable for medium-sized businesses wanting to regain control of their destiny, earn more profit, acquire and retain more customers, and drive business growth. * Brand Immersions: we can provide advice and audits to help you better position your brand for success. * Brand Intelligence: we offer group workshops and online courses suitable for small businesses looking for an affordable way to learn the fundamental elements of a brand strategy and how to implement one effectively.