Branding-Institute Information

Brand & Reputation management are key strategic tasks. They have significant impact on the overall sustainable business success of every organization. As the first global think tank in this area the Branding-Institute is committed since 2002 to significantly contribute to further professionalization of stakeholder-guided brand & reputation management in business, research and education. Our Services: - Integrated Brand & Reputation Management - Brand Portfolio & Brand Architecture - Brand Identity & Brand Positioning - Reputation Analysis & Evaluation - Development & Implementation of Company-specific Reputation Management Systems - Stakeholder Management - Ranking Management - Personal Branding & CEO Reputation Management - Nation & Destination Branding - Country of Origin Branding, COOB - Brand Leveraging (by trademark licensing strategy) - Marketing Strategy & Marketing Planning - Issues Management - Integrated Corporate Responsibility - Employer Branding & Internal Branding