Branded Sports Merchandising Information

What we do Branded designs, develops and distributes licensed merchandise that strengthens our customers’ brand values, increases revenues and connects with the consumers. Our heart is in motorsport and we understand intimately what teams in this arena are looking for – from technical team requirements and the representation of a brand’s image, to how to make fans feel more connected to their team or pilot. We use these insights to inform every design we produce. Our Clients We are trusted by the biggest names in motorsport to promote and strengthen their brands’ commercial value through provision and sale of their own replica team wear and fan wear and through the management and provision of their sponsors’ co-branded ranges. Distribution Network We sell our partners’ products across the most extensive global network of retail, digital and trackside channels in the world today. Retail Sales Channels Our operations are truly global, with distribution channels on five continents delivering to more than 120 countries. We currently distribute predominantly through four main channels; Independent retailers, Multiple retail trade, E-commerce & Event Retail (F1, DTM, Motorshows) throughout Europe, Middle East, US, Latin America and the Far East. E-commerce Branded designs and manages on-line platforms for several key customers, including Shell at a global level, to help them manage orders from individual offices through one common order tool. We also built and manage the official MERCEDES AMG PETRONAS FORMULA 1 TEAM, Williams Martini Racing and Haas F1 Team webshops. Next to that Branded recently launched FUELFORFANS.COM. Through this new online platform, Branded offers all Formula 1 fans around the world access to PUMA's Motorsport products, from replica jerseys and race day caps to keyrings, including exclusive limited editions. It will be the official e-commerce store for all the major F1 teams. Event Retail Branded run and manage the official Mono-brand trackside retail operations for our major motorsports clients – Scuderia Ferrari, MERCEDES AMG PETRONAS, Red Bull Racing, Williams Martini Racing, Haas F1 Team, Sahara Force India and BMW Motorsport globally.