BrandCapital International Information

BrandCapital International Pty Ltd is an independent specialist brand strategy and management practice. BrandCapital develops applied research models that bring business practice and academic research together to provide our clients with credible and actionable competitive intelligence. BrandCapital designs, develops and conducts independent, syndicated and client specific research on brands and their relationship with consumers, staff and stakeholders to solve our clients intractable business problems. BrandCapital International has clients across public and private sectors, including banking, insurance, airlines, energy, postal services and national and state governments. Our team’s skills include business focussed brand strategy and advice, brand equity tracking models, experimental research design. complex project management, data analysis, modelling and interpretation. Our proprietary BrandCapital Monitor tracks the Brand Equity of service sector brands in Australia and NZ on an annual basis, including all major retail banking, insurance, health insurance, airlines, power and telecommunications providers.