Brand Publishing Information

Brand Publishing is a dynamic content agency with a major focus on content distribution in general and with native advertising as our speciality. We believe that where you communicate is just as important as what you communicate. To tell a customer/client that you love them will be perceived very differently if the message never appears before them because of an Ad blocker, or caught up in a spam filter vs in an actual love letter. Therefore we believe that adjusting the narrative for each and every touchpoint that you use will improve your results. We clearly define this, where to communicate, at the start of everything that we do in order to be able to create the right narrative in which ever form and function that the touchpoint demands. This customer/consumer centric way of thinking also encompass the way that we help our clients define the goals and objectives. They clearly dictates what narrative we should go for and how we construct the strategy to distribute it. We see this as the integration of the content strategy across every potential touchpoint indifferent if it's paid, owned or earned. And integration is not about sending out the same content it's about leveraging each an every touchpoint so that it perform its best. Following the customers/consumers path along the decision journey is also crucial in order to ensure that the strategy will deliver vs the goals and the objectives.