Brand Partners Middle East Information

Brand Partners is a leading organization in the trade execution industry within Saudi Arabia. We are the extended partner for driving the aggressive presence of companies' brands in the market through Merchandising, Retail Audit, and Activation. Understanding the importance of managing the moment of truth, we are fully accountable for ensuring excellence in execution, full trade visibility to our business partners, speed to market, and high team productivity. Established in 2006, Brand Partners is a member company of IPC (International Partners Company). We present the worth of knowledge and know-how for more than a decade with multinational and regional partners in FMCG and consumer electronics and technology (Nivea, Hershey’s, Lactalis, 3M, United Group, Nashar, Huawei, Philips, and others). Our certified and experienced team of over 800 merchandisers, promoters, and supervisors cover more than 3,000 venues across the Kingdom. Combined with our in-house automation system (C-Store) which enables our partners to have accessibility to “live” readings and trade insights from the trade to win in the marketplace.