Branch. Information

Branch started with friends and ex-colleagues asking for product advice over coffee. Now it's my company. I work with startups and scaleups as a fractional product lead, taking new products from 0 to 1. Sometimes that's a startup's first product. Often it's a scaleup's second or third, and that one is harder than the first time round. The core product needs your best engineers every sprint. Sales want to sell the new one before it exists. It gets measured against something with years of head start. And the team is used to improving what already works, so nobody's job is to find out whether the new thing should exist. I've done both, in-house and as a fractional lead. Before Branch I built new products at Maersk, Labster and Veo. At Veo I took Veo Live, a streaming product next to the camera business, from nothing to $2.5M ARR in 18 months. Through Branch I've worked with Replay Institute, Kin and Livey. At Kin, a ten-person startup, I took a personal AI app from free to paid. Most of the time I work alongside a founder or product lead for a few months, until the new product has its own team and its own numbers. I also still do the advice Branch started with. Founders come to me for a second opinion on a bet before they commit a team to it. And I coach product people on ADPList and Sporting Founders. However we work together, it usually starts over coffee, or a video call if you're not in Copenhagen. I work with teams across Europe and the US.