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Boxer Brands is a strategic brand and packaging design agency that brings clarity and joy to everyday decisions. We partner with FMCG businesses — from Woolworths and Nestlé to emerging challenger brands — to build identities and packaging that move hearts, minds and products off shelves. Grounded in behavioural science and powered by our proprietary method, Boxology™, we create brands that last, systems that scale, and packaging that genuinely helps shoppers choose with confidence. We’re a close-knit, low-ego team who believe great work happens when strategy is sharp, creativity is bold and the process feels human. Seriously strategic. Joyfully effective.

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Gwen Blake is the Founding Director of Boxer Brands.

12 people are employed at Boxer Brands.

Boxer Brands is based in Newtown, New South Wales.

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