Boundaryless Brands Information

The concept of a boundaryless organization is a contemporary approach in organizational design. The boundaryless organization is a flexible organization that is not defined by, or limited to, the horizontal, vertical, or external boundaries imposed by a predefined structure. This term was coined by former General Electric chairman Jack Welch in his quest to eliminate vertical and horizontal boundaries within his company and break down external barriers between the company and its customers and suppliers. Boundaryless Brands was founded in 2008 with one goal: to create meaningful online retail experiences by leveraging our e-commerce technologies and marketing expertise and the unparalleled customer service and support of best-in-category brick and mortar retailers and distributors. Our formula is simple: We combine the amazing customer service and support of our partner’s in-store experience with the direct-to-consumer pricing of the internet. We use our technology expertise to quickly build a best-in-category e-commerce experience and drive traffic to it using our existing marketing relationships, while our partners handle fulfillment and customer service.