Our story began in 1916 with Celestino Baiada – a man who valued family above everything else. He found success in poultry and property, leaving a legacy he hoped would allow for expansion of the business, which could live on through future generations.
We are passionate about producing premium quality poultry products through our Lilydale Free Range and Steggles brands. Years of experience has seen us grow into one of the country’s leading poultry producers. Under the brands of Steggles and Lilydale Free Range, we are able to satisfy Australia’s appetite for chicken every year.
A vertically integrated model means we can better manage the poultry production process from start to finish; this includes breeding and hatching our chickens, producing feed, processing, and supplying fresh poultry and value-added products to local retailers, Quick Service Restaurants (QSRs) and food service customers.
Being family owned, our passion, our ambitions and beliefs bring us together, regardless of who we are or what part of the business we work in. So if you are keen to experience working at a dynamic company that is both big and small and connect with great people, we would love to hear from you.
In 1972, a very wise man opened an awesome chicken shop called Red Rooster in WA, serving the tastiest, most tender delicious seasoned roast chicken.
Now, Red Rooster celebrates almost five decades as Australia’s first and favourite chicken shop!
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