Bossey Research Partners Information

Bossey Research Partners solves growth problems for sellers of high-value services. The core element of our work is helping you understand and communicate your firm's "big ideas" to the three essential stakeholder groups (buyers - your clients/prospects, doers -your employees and partners, funders - your founders and investors). A business strategy driven by a Big Idea combats the primary hurdle many service businesses face (commoditization) AND builds the tangible value that outlasts the individual contributions of owner/founder/partners (or other key personnel). Services businesses are really very simple. Find customers. Give them a great experience. Make it easy for them to recommend you. Keep changing just enough to bring them back for more. Succeeding at each of these steps means asking questions. Ask your prospects, your customers, your employees, your investors, yourself. -What are you good at? What is your unique value proposition? Why do you exist? -Who is most likely to want what you have? Do they see the value? Who is your ideal customer? -How do you best communicate with ideal customers? How do you find them? How do you attract them? -Does your customer experience match your value proposition? If not, do you change the experience or the value proposition? How? -Where is the market going? How do you stay new and fresh to your customers? What new products and services should you offer? -Is your business successful? How do you know? What’s your plan for the future? Knowing who & what to ask and figuring out what to do with the answers is our mission. Its called research, and its our middle name.