Born Bright Products: Creators of DoYou Information

Based in Mumbai, Born Bright is a consumer beauty business, targeted at facial skincare. Focused on uncomplicating beauty for the urban working woman, DoYou is born out of their busy lives and the need for beauty that seamlessly fits into it, beauty that doesn’t feel like another checkbox in their to-do list. With DoYou on their side, they can leave their beauty needs to us and go about doing what they do best — running the world. Since beauty isn’t built in a boardroom, we spoke to hundreds of young, urban, busy women who live life on their own terms before defining what our products should and should not do. Our products are thoughtful before they’re smart — they work overtime, take the edge off a hectic lifestyle, undo damage caused by daily skin stressors. Additionally, they also suit all skin types so that’s one less thing to worry about and don’t require an entire army of supporting formulas to be effective. The result — beauty that does more so such power women can get more done.