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A passion for fruit and vegetables was forged by the DiStefano family over several generations when travelling from Wangaratta to the Footscray Wholesale Markets with his dad was seen as one of lifes great joys for a young Joe back in the 1950s and 60s. Now Joes sons Joseph and Kane along with their wives Sue and Renee are the driving forces behind Border Markets, which provides fruit and vegetables to wholesale customers. Although Joe is retired, he still comes into Border Markets every day and his passion for fresh fruit and vegetables hasnt eased with time. I went to Spain not long ago and went to a lot of the markets and the way the fruit was displayed is what I was taught when I was younger, it was just so exciting. Joe said. Kane and Joseph are happy to continue the family tradition despite the 3.30am starts and 7-day a week commitment to their customers. Theyve helped grow the business from a handful of employees to a staff of more than twenty. Weve grown up around fruit and veg all our life, Kane said. As kids, we were there, constantly around it but I enjoy it. Its hard and tiring but you only get out what you put in and we wouldnt think of doing anything else. Joseph agrees the family work ethic has been a major factor in the growth and success of Border Markets. Theres a real sense of pride. Its been hard at times but if you get in and have a go its endless what you can do. Its been a good reward for hard work. Border Markets sources and supplies fruit and vegetables to wholesale customers ranging from hospitals, schools, restaurants, hotels, selected IGA supermarkets, Australian Defence Force and Junee Correctional Centre to name a few. Do you want the flexibility to quickly and easily order any time of the day from any device? Talk to us about our online ordering system.

Border Markets Questions

The Border Markets annual revenue was $2.2 million in 2026.

The NAICS codes for Border Markets are [42, 4244, 424, 42448, 424480].

The SIC codes for Border Markets are [514, 51].

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