Bootstrap Marketing, LLC Information

Bootstrap Marketing, LLC is a woman-owned, Maine-based brand and marketing agency built for small businesses, startups, and purpose-driven entrepreneurs. Headquartered in Gorham, Maine, we serve clients across the state and beyond on the premise that good marketing should not require a Fortune 500 budget. Co-owned by Julie Spugnardi (Marketing Lead, 20+ years in B2B and life/health insurance marketing) and Kate Clark (Design Lead, 20+ years in graphic design and small-business branding with an SEO specialty), our agency offers senior-level expertise without the cycle of junior account managers typical at larger firms. Bootstrap’s mission is to help small businesses that improve the lives of others build authentic brands and attract their ideal customers. We focus on three audiences: women-founded small businesses and solopreneurs; wellness and Insurtech startups operating in regulated, trust-sensitive industries; and family-owned businesses in Maine and New England. We offer branding, marketing strategy, website design and development, SEO and GEO (AI search)optimization, pay-per-click advertising, video and photography, public relations, and graphic design.