Lisa Thorén on BabyBjörn's Bootstrap Journey - Sep 3, 2020 Lisa Thorén, daughter of Björn Jacobsen , who started BabyBjörn in 1961 with his sister-in-law, Elsa. Lisa's arrival was an inspiration for a product! Lisa's mom, Lillemor joined the company in the 80s and Lisa joined the company in 1994. It's been a real family affair which continues to the present day. Lisa's involvement as a team member (7:38) came at a critical time, both in the company's history and during a shift in how countries outside Sweden were changing with shared parenting duties. While BabyBjörn 1.0 (pre-Lisa) was about its products, 2.0 ushered a sharing of Swedish parenting practices. Lisa shares how the company proceeded through the stages of the Bootstrap Map (14:25), with a description of the stages by Bijoy . The early inspiration came from Björn babysitting (21:50) his nephews and nieces and a baby bouncer purchased in the US. The first customer came about in a very special way. Parallels with LEGO (29:55) and Apple (35:30) emerged. Lisa explains her metaphor of climbing a mountain and identifying what/who are needed to make the ascent. What are the roles, especially for founders, as the company evolves? And the importance of complementary skills and maintaining a continuous connection with customers. Dan Ariely on our Predictable Irrationality - Sep 2, 2008 The Bootstrap Marketing Subgroup chatted with Prof Dan Ariely , author of numerous books explaining the vagaries of human behavior and choice. Subgroup lead and BootRap Producer, Brian Massey interviewed Dan about his research and book, Predictably Irrational , and how these insights could be used in marketing and pricing. Brian provides a summary of the book in the first section and the interview begins at: 8:44. Topics covered include: Decoy Model , the power of comparison; social vs market exchange; price anchoring and Starbucks; TiVo v DVRs; fe/male differences in purchasing; the challenges of focus groups and bad data; anti-depressants vs placebos; the importance of ...
| Website | http://www.bootstrapaustin.org |
| Employees | View employees |
| Address | 2110 San Jacinto Blvd, Austin, Texas 78712, US |
| Phone | +1 512-459-6521 |
| Industry | Internet Service Providers, Website Hosting & Internet-Related Services, Communities, Telecommunications, Community and Lifestyle |
| Competitors | Techstars, Capital Factory, Founder Institute, Seedcamp1, MassChallenge, WeWork, The University of Texas School of Law, Betaspring, Startup Grind +20 more (view full list) |
| SIC | SIC Code 82 Companies, SIC Code 822 Companies |
| NAICS | NAICS Code 611 Companies, NAICS Code 611310 Companies, NAICS Code 61131 Companies, NAICS Code 61 Companies, NAICS Code 6113 Companies |
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Bootstrap Austin is based in Austin, Texas.
The NAICS codes for Bootstrap Austin are [611, 611310, 61131, 61, 6113].
The SIC codes for Bootstrap Austin are [82, 822].
